Service, Service and More Service…. ENGLISH/SPANISH

Service! Service and more Service

Salon Owners are usually worried about losing customers to other salons that might be attracting customers with very low cost procedures. Some beauty salon owners think that by matching those prices they will bring their old customers back or never lose them. In reality, when a customer changes hair salons, the main reason is because they felt uncomfortable or they weren’t happy with the service or results in their hair.

Let me begin by saying that I’ve seen customers come back to hair salons were their hair color or hair cut was nothing near what they wanted, but they came back because of the service and level of comfort they felt in the salon, with their hair stylist and everyone else involved in her stay at the salon. I don’t want to say that results are not important at all, what I’m trying to tell you are that sometimes we make mistakes and we can’t afford to lose a customer due to a mistake, that’s why service is very important for a beauty salon.

Lots of hair stylist always asks me… Even though the results were amazing customers don’t come back?… I always answer with the same questionnaire…

Did you get her name?

Did you establish any kind of conversation during her stay?

Did you offer her any drinks, snacks?

Usually they fail with the first question but if they are able to answer the 3 questions affirmative then we have to investigate more, but that usually is not the case.

We, as hair stylist, need to know our customers, speak to them, make them comfortable, that level of comfort we will get them to (not becoming disrespectful) will assure us that even though, sometimes the results won’t be amazing our customer feel comfortable and will for sure be back.

After servicing your customers, those Beauty Salons that lower their prices won’t have success, because you not letting go your customers.

Service in a beauty salon means so many things, it start from knowing our customers, likes and dislikes, offering drinks or snacks, cleanliness of beauty salon and even educating our customers on what services are being done to them and what products they can use for better results. Educating a customer brings their comfort level to the top, makes them feel like they are your partner in the procedures being done to her/him.

Your customers will always feel and see that you made the Greatest most Amazing job when they are well serviced in your salon or by you…

Simon M

Interbeauty Corp / KLERAVITEX

Servicio, Servicio y Mas Servicio.

Dueños de Salones de Belleza usualmente estan preocupados por perder clientes a otros salones que hacen procedimientos por muy bajo costo. Algunos dueños creen que bajando sus costos van a sujetar a sus clientes. En Realidad, la principal razon por la que los clientes dejan un Salon de Belleza, es porque no se sientieron comodos o no recibieron un buen servicio por parte del personal del Salon.

Quiero empezar por decirles que he visto clientes que vuelven a Salones de Belleza donde el resultado de sus visitas anteriores no fueron los deseados, pero regresan por el nivel de comodidad y por el excelente servicio recibido por el estilista y por todos las personas involucradas en el Salon. Con esto no quiero decir que el resultado no es importante, lo que quiero hacerles entender, es que como humanos, cometemos errores y no podemos dejar que un cliente nos deje por un error, por eso el nivel de conformidad y atencion al cliente es tan importante.

Muchos Estilistas Profesionales me preguntan…. A pesar de que el cliente salio con un resultado Excelente en el cabello, no vuelven?…. yo siempre les respondo con el mismo cuestionario.

Llegaste a conocer su Nombre?

Entablaste cualquier tipo de conversacion con el cliente?

Le ofreciste alguna bebida o aperitivo?

Usualmente fallan desde la primera pregunta, si aciertan a responder afirmativamente a las 3 preguntas ya habria que examinar los casos mas especificamente, pero usualmente ese no es el caso.

Nosotros, como Estilistas Profesionales, tenemos que conocer a nuestra clientela, hablarles, saber que les gusta y que no, hacerles sentir comodos (sin irrespetarlos), esa atencion que le damos a nuestros clientes siempre va a servir para que vuelvan.

Atendiendo a nuestros clientes de la mejor manera asegura que aunque tengamos Salones de Belleza, que bajan sus precios para quitarnos nuestra clientela, no tengan exito.

Servicio en Salones de Belleza significa muchisimas cosas, empieza por conocer nuestra clientela, gustos de cada uno, ofrecer bebidas o aperitivos, limpieza del Salon y hasta educar a nuestros clientes en que procedimientos se le estan haciendo en el cabello. Educar a un  cliente eleva el nivel de conformidad a tope, los hace sentir como si fueran nuestros socios en su estadia en el Salon.

Sus Clientes siempre sentiran que les haz hecho el Mejor Trabajo del mundo cuando estan bien atendidos en todo aspecto anteriormente comentado.

Simon M

Interbeauty Corp / KLERAVITEX

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